Learn to Protect Yourself Against Internet Scammers
Have you heard of internet scammers? As a livery vehicle operator, it is important for you to be aware of them. Believe it or not, but these scammers will represent themselves as “your company” by choosing a similar name and tarnish your reputation. This is a sure way to lose clients or even face a lawsuit (livery insurance anyone?)
However, according to limo.org, there are always ways to protect your business from this type of situation. Here are a few tips that may help protect your company from internet scammers:
• Scan major search engines to make sure nobody is poaching your company name. This should be done on a regular basis, or even daily!
• Check to see if there are any variations of your company name on the internet.
• For only $10 a year, you can register Web domains that are similar to your company’s name. This may help prevent a scam (and it is inexpensive!)
• Review your company listings to make sure you are being presented accurately (Yellow Pages ads, specialty websites, 411 operators, etc.)
It is also important to collect documentation that will help you prove that you are a legitimate and recognized business in your local community. This will come in handy if worst comes to worst and you must initiate legal action and defend your company’s name!
While you are checking the internet and search engines, now would also be a good time to read reviews of your company as well. There may be some bad mixed with the good, but it is important to be aware of what people are saying and how you can improve your business to satisfy your clients. If you are looking to add to the good reviews online, ask a satisfied client to write a review! This is a great way to build a name and good reputation for your business.
At Wolpert Insurance, we do not want to see your company fail or suffer due to a scam on the internet, or any unexpected issue for that matter! That is exactly why we are dedicated to providing your business with our unique livery insurance program. For more information, contact our experts today!*